The company said the loyalty program is the oldest in the casino industry, starting in 2005 when Harrah’s Entertainment merged with Caesars Entertainment and absorbed that company’s “Connection Card” program. The name change was first announced in December. The company’s Total Rewards program will be known as Caesars Rewards as of Friday, company officials said Wednesday. (Bizuayehu Tesfaye/Las Vegas Review-Journal) Entertainment Corp.’s longtime rewards program is being renamed for the company’s namesake. The gaming floor at the LINQ photographed on Friday, Nov.
